Jade Bridge
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Investor presentation October 2026

The work of 47 people, for about 1% of the cost.

The commerce platform that runs itself and does the work.

A complete store for a growing brand, and 19 AI employees who run it every day in ten languages: the catalogue, suppliers, orders, customer support, pricing, marketing and the books. The owner makes the decisions.

19AI employees in every store
10languages in every store
114days from the first line of code to open signup
Livesince 2 October 2026, in its own cloud
↓ or scroll · space next slide
The problem 02

Shopify is made for small stores. Growing ones outgrow it.

A store that grows past a few thousand products, a few suppliers and a few markets runs into the same four walls, one after another.

01 · The catalogue

Big catalogues need an app for everything

Search, translation, supplier feeds, bulk updates, returns: each one is another app with its own monthly fee and its own limits. A merchant we are onboarding pays about $6,000 a month to keep its store running.

02 · Support

Help that does not know your store

When something breaks, the answer comes from a general support queue. Nobody there knows your suppliers, your orders or how your store is set up.

03 · AI

AI that suggests, while people still do the work

The AI on today's platforms drafts a description or answers a question. Every order, supplier, invoice and customer still needs a person to act on it.

04 · People

Growth means hiring

Support, suppliers, content in every language, finance, the site, the reports: a growing store has to staff each one. Salaries eat the margin, and for many stores they decide whether growing is possible at all.

The solution 03

Jade Bridge: a whole store, and the team that runs it.

One platform built for big catalogues and many markets, with named AI employees who do the daily work inside it. The store grows; the payroll does not have to.

01

Built for scale, with nothing to bolt on

Search, ten languages, supplier feeds and a supplier portal, returns and reporting are part of the store. Checkout takes whichever payment providers the store brings, as many as it wants. Jade Bridge's own storefront publishes 99,913 products.

02

Help from colleagues who know your store

Ask from any page and the employee who owns that work answers, from your own orders, suppliers and records. Steve handles integrations and every outside technical question.

03

AI that does the work

The employees answer customers, read supplier feeds, write and translate products, match invoices and keep the site. Every action is on the record, and they stop for the owner at money, outside words and owner-only calls.

04

Growth without the payroll

Sixteen roles come with every store, running on our own model at no extra cost. Doing the same work with people would take about 50 hires and ≈ $418,000 a month. A store adds markets and suppliers without adding a department for each.

The work 04

A department's worth of work, every day.

Example store: 100,000 products · 10 languages · 1 million visits and 20,000 orders a month

People to hire47for these 16 jobs
Staff cost every monthUS$372,351at US pay, with benefits
Staff cost every yearUS$4.47Mbefore raises, hiring and turnover

How we counted

Pay: each market's official statistics plus the employer's mandatory on-costs, for the same 47 people. United States: BLS median wages, May 2025, with benefits. Hong Kong: C&SD, Q1 2026. Japan: MHLW, 2025. Mainland China: NBS, 2025. France and Italy: Eurostat, 2022; Spain: INE, 2022; Saudi Arabia: GASTAT, Q4 2022; Vietnam: NSO, 2024 (all five raised 12% for pay growth since). Medium store: 30 people; its running cost is AWS's published price for 250,000 visits and 5,000 orders a month (about US$1,823) plus the model server. Headcounts are our estimate: any desk open every day needs about three people (support in ten languages takes 14 on its own; returns 3); integrations, accounts, product filing and the site take two each so someone is always on; translation is one person per language, which understates it. Running cost on Jade Bridge, for a busy store (1 million visits and 20,000 orders a month): its own cell, about US$2,513 a month from AWS's published Singapore prices, plus its own GPU server for our model at AWS's on-demand price, US$1,359; converted at the rates of 12 Oct 2026. A quiet store's cell measured US$1,506 a month (4 Oct 2026); at 5 million visits a month the cell is about US$6,700 and two model servers. Our platform fee is not included; it is not set yet.

The product 05

One install: the store, and the team that runs it.

A merchant signs up in five steps: account, company, store, agreement, building. The platform builds the whole store in a cell of its own, in the region the merchant chooses. The employees start work from the first supplier onward.

StorefrontIn every language the store sells in
CheckoutOn the store's own payment accounts
AdminEverything, and the record of everything
Vendor portalEach supplier's own sign-in, orders and statements
Databases and keysThe store's own, in the region it chose
The employeesWorking inside the account, with its keys
jadebridge.hk
The Jade Bridge storefront home page: a new-season campaign, women's and men's edits, and a chat button.

Jade Bridge's own store, the first on the platform and where every feature lands first. Captured 12 Oct 2026, with a campaign film from its home page.

The employees 06

Not assistants. Colleagues with jobs.

An assistant waits to be asked. An employee owns a part of the business, notices what happens in it, does what the job calls for and is accountable for the outcome. Each one has a name, a job, rules it works by, and a record.

Roster: the platform's employee register, 12 Oct 2026. Card wording for the first ten is the public site's.

How they work 07

They act on events, ask each other first, and stop at three walls.

The record, one morning · an illustration

  1. Kat read the supplier's overnight feed: 212 prices changed, 9 items out of stock. The pages were updated within the minute.

  2. Katie answered a customer in Japanese about a delivery date, from the carrier's own tracking.

  3. Aileen wrote and filed 6 new products after researching each one. Amy placed them in the catalogue.

  4. Tom matched a supplier's invoice to its orders and statement. He asks the owner to approve the payment.

    Waits for the owner · money

  5. Steve set up the carrier account a supplier sent over and printed a test label. The connection is live.

  6. Katie flagged an order that did not look right and held it. Vera ruled it inside policy; the refund waits for the owner's word.

    Waits for the owner · owner's call
1
Money does not move

Every payment waits for the owner. Live payments also need a named approver who is not Tom.

2
Words do not leave the company

Nothing goes out in the owner's name beyond what the rules allow.

3
Owner-only calls are not made

A rule that does not exist yet, a refund past the cap: Vera decides inside policy, and the rest goes to the owner.

Events, not timers

A message, a feed change, an order: the employee whose job it is reacts then.

Ask each other first

Katie asks Kat where a parcel is before she asks the owner.

Corrections stick

Correct an employee once and it is read before every later decision.

On the record

Every action is written down with who did it and why, and can be overruled.

What it carries 08

Measured on the platform, per month.

99,913

Products published on one storefront

With 347,000 variants and 5,170 collections, priced per market and kept current from the suppliers' feeds.

Jade Bridge storefront channel · read 28 Sep 2026
312M tokens

The employees' model work in a month

259 million tokens read and 53 million written by the whole team, the volume used to size the hosting.

Fleet volume · recorded 10 Oct 2026
1.15B tokens

A month of writing from one GPU

Our own model server writes 443 tokens a second with 20 requests at once, and takes 64 at once. That rate over 30 days is 1.15 billion tokens.

Benchmark 10 Oct 2026 · 443 × 86,400 × 30
336

Platform fixes merged in September

Written by Adam, the platform's own engineer, and carried to every store by the next release. 436 since 20 August.

Commits tagged [adam-fix] on master, by month

Order and revenue volume is not shown. Jade Bridge's own store has been in test mode since 20 Aug 2026 while the platform opens to its first client stores.

The platform runs itself 09

The platform has its own engineer.

Adam is the only employee allowed to change code. When an employee or a store owner finds a fault, it comes to him as a ticket. He writes the fix in an isolated copy of the code, and the release carries it to every store.

  1. Found. An employee files a concern, or an owner reports a problem from any admin page.

  2. Fixed. Adam writes the change in its own workspace, apart from the running stores.

  3. Shipped. The fix merges, and the next release names the commit.

  4. Told. Steve tells the store that reported it what happened.

24
336
76
August
from the 20thSeptemberOctober
to the 12th

Fixes merged per month: commits tagged [adam-fix] on master, merges excluded. Hatched months are partial.

Each store, its own cell 10

Not a tenant in someone else's database.

Most platforms put every store in one shared system and keep them apart with rules. Each Jade Bridge store gets a cell of its own: a separate cloud account we run for that store alone, with its own databases, keys and sign-in, in the region it chooses. No store can reach another's, even by accident, because there is nothing between them to cross.

A shared platform

storestorestorestore
One database, one sign-in, rules between stores

A fault or a breach in the shared system reaches every store on it.

Jade Bridge

Store A · cell in Singaporeits own dataits own keys and sign-in
Store B · cell in Frankfurtits own dataits own keys and sign-in

Nothing of a store's on the platform's side but its name and its bill.

SingaporeHong KongUnited StatesEuropean UnionUnited KingdomCanadaJapanIndiaAustraliaBrazilIndonesiaSouth KoreaSwitzerlandSouth AfricaMalaysiaNew ZealandThailandIsraelMexicoUAEBahrain

34 AWS regions worldwide, read 5 Oct 2026; 33 proven able to run a store. The region decides which AI providers a store may use: in Hong Kong, for example, Anthropic and OpenAI do not serve, by their own published lists.

The models 11

Our own model is included. Any employee can move to another.

Included with every store

We run our own model on our own GPUs. Every employee works on it by default, and it comes as part of the cost.

The store decides, employee by employee

A store can put customer support, or any other employee, on a different model or a frontier model from Anthropic, OpenAI, Qwen, DeepSeek or Moonshot. Those are metered on use, through us or on the store's own keys.

Allowed where the store's data lives

The store's region decides which providers it may use, on each provider's own word.

Tested before it is offered

The provider lists are read daily. A new model is offered only after it passes the employees' evaluation set and has a price.

The work does not stop

If a provider refuses for want of credit, the employee falls back to our own model and the owner is told.

Models on each provider's own list
Qwen
172
OpenAI
133
Anthropic
13
Moonshot
4
DeepSeek
2

First reading, 5 Oct 2026: 324 models in all.

Our own model, includedQwen 3.8 27B on one 48 GB GPU, measured 10 Oct 2026

64requests at once
443tokens a second with 20 at once
29tokens a second for a single request
Ten languages 12

Every store sells in the customer's language.

A store of your own, run by a team of AI employees.

Katie answers each customer in their own language. Aileen writes every product page in every language the store sells in. Arabic reads right to left. Hong Kong gets written Cantonese, and Taiwan is written separately from Hong Kong.

The line above is the public site's headline in each of its ten languages.

Business model 13

Priced to what each store uses.

A store's fees are set in its order form. Underneath, the platform meters everything a store consumes, every day, and invoices it line by line.

Cloud

The store's own cell, passed through

The cloud provider reports each cell's cost separately. It is read daily and invoiced with a markup.

Our own model

Included

Every employee runs on our own model by default, as part of the cost. The store pays nothing extra for the team's thinking.

Other models

The store's choice, metered on use

An employee moved to a frontier model is metered by employee, provider and model, billed through the platform with a markup or on the store's own provider accounts.

Against Shopify Plus 14

A whole store runs for less than Shopify Plus charges for the software alone.

Shopify Plus
Jade Bridge
Per month
$2,300

On a 3-year term; $2,500 on one year. Larger businesses pay a fee based on revenue instead.

≈ $3,900

A busy store, with a million visits and 20,000 orders a month: its own cell and its own GPU server for our model, from AWS's published prices. A quiet store runs on about $2,900. Frontier models are the store's choice, metered on use.

Apps to run a big catalogue

For 100,000 products in ten languages, the published prices of the search, translation, feed, supplier, helpdesk and returns apps add $2,200 to $3,750 a month, before the tools that are quote-only. Shopify's free translation covers two languages. A merchant we are onboarding pays about $6,000 a month in Shopify fees and apps.

Built in: search, ten languages, supplier feeds and a supplier portal, returns, reporting and payments with five providers.

Who does the work

The merchant's own staff and agencies, on salaries and retainers.

Sixteen named employees, from customer support to finance, included with every store. Hiring people for the same work would take about 47 staff and ≈ $372,000 a month.

Checkout and payments

Shopify's own checkout. Every sale through a payment provider other than Shopify Payments pays an extra 0.2% on Plus, and 2% on Basic.

Bring your own payment providers, as many as you want, each on the store's own account and terms. Five are built in today: Stripe, Antom, PayPal, Authorize.net and Airwallex. Need another? Point us to its API and we build it.

Where it runs

One platform shared by every merchant on it.

A cell of its own, in the region it chooses, that no other store can reach.

API

The Admin API is throttled per app: 1,000 query points a second on GraphQL, 20 requests a second on REST.

Throttled

A catalogue search across 99,913 products takes about 46 ms on the server, on servers that serve that store alone.

46 ms

Shopify: shopify.com/plus/pricing and shopify.dev rate-limit pages, read 12 Oct 2026; REST is 10× the 2 requests a second of standard plans. Jade Bridge: 20 searches against api.jadebridge.hk on 12 Oct 2026, median 230 ms to first byte from North America, of which 184 ms is the network round trip to Singapore. The $3,900 is our cost to run a busy store with its own model server, before markup; Shopify's figure is its price. The $6,000 is the onboarding merchant's own monthly bill. Third-party transaction fees: shopify.com/pricing and help.shopify.com, read 12 Oct 2026. App prices are each vendor's published monthly price for a plan that holds the catalogue, read 12 Oct 2026: Weglot, Searchanise, Stock Sync, Matrixify, Webkul, Gorgias and Loop at the low end; Flxpoint, Shipturtle and the larger Gorgias and Loop plans at the high end. Feed tools for 350,000 variants and product-content tools publish no price.

Where we are 15

From the first line of code to open signup in 114 days.

4,030commits since 15 June 2026
14apps running the platform, in one repository
19employees on the roster
Commits per month
258Jun
from 15th
489Jul
1,613Aug
1,059Sep
611Oct
to 12th
Shipped to production in the last two weekslive
  1. Own cloud

    Jade Bridge's store moves to its own AWS account in Singapore.

  2. Control plane

    34 regions and five providers' model lists read live.

  3. One release

    Every store runs the same release, with its own sign-in.

  4. Signup open

    Account, company, store, agreement, building.

  5. Public site

    jadebridgeltd.com in ten languages. Metering and invoices.

  6. Models by region

    Each store offered only what its jurisdiction allows.

  7. Ask from any page

    Talk to the right employee from anywhere in the admin.

  8. Real-time view

    Who is on the store now, on a map, and the owner's guide.

Counts from the platform's git history on master, merges excluded, read 12 Oct 2026. Jade Bridge's own luxury fashion store, which sells European designer stock to shoppers across Asia, is the first store on the platform and gets every feature first. Client stores open one at a time.

The founder 16

One founder, nineteen employees.

Jade Bridge was built by its founder, working with the same AI employees it now puts in every store. The raise brings the first people in beside them.

Kent Helbig

Kent Helbig

Founder & CEO

Three decades in technology, from the help desk to COO and CTO. More than 25 years helping companies grow, restructure, modernize and expand across the United States, East Asia and Southeast Asia.

  1. COUTR.COMCTO. An AI-first luxury marketplace run by a five-person team; past $1M in its first two months.
  2. OdysseyCSO & CTO. Launched state ESA programs serving 100,000+ students.
  3. CoEditionFounder & COO. A ~$15M run-rate marketplace and the connector technology that became Cortina.
  4. Ashford.comCOO & CTO. Re-architected the platform behind a $30M year-over-year revenue increase; expanded across Greater China, Korea and Japan.
  5. GiltDrove international expansion, including launching and scaling Gilt Japan. On the technology executive team, leading 30+ people across four distribution centers in the U.S. and Japan.
The full track record ↓linkedin.com/in/khelbig →
Why Jade Bridge
“I have built and run e-commerce companies and platforms as CEO, COO and CTO. I wanted a platform that does the work for the company, not one that comes with a steep learning curve and a long list of hires. My experience is global, and I wanted to build a global platform, not one tailored to the North American market.”
Kent Helbig
19AI employees on the roster, each with a job of their own
Next hires, from the raise

Engineers to build alongside the AI employees, and marketing to bring merchants to the platform.

From Kent Helbig's LinkedIn profile and own account, October 2026.

Track record 17

Three decades of building commerce, in the U.S. and Asia.

Kent Helbig's career, newest first: the companies, the roles and what came of them.

  1. COUTR.COM

    Chief Technology Officer · Los Angeles

    An AI-first luxury marketplace built to run on a lean team: an AI-native operating model across merchandising, catalog, customer service, finance and the back office; a headless commerce platform built for speed and global supplier integration; suppliers across Europe, North America and Asia.

    Five-person team$1M+ in its first two months

  2. Odyssey

    Chief Strategy Officer & CTO

    Joined shortly before a major state launch. Realigned engineering, cut operating costs, and launched multiple state ESA programs.

    100,000+ students served

  3. Pitt Cooking America

    Executive Technology & Operations Advisor

  4. Independent

    Fractional COO / CTO · Los Angeles

    Retained by founders and ownership groups for turnarounds, platform modernization, cost restructuring and U.S.–Asia expansion.

  5. CoEdition

    Founder & COO · New York

    Replaced slow EDI dropship integrations with a SaaS connector system that onboarded merchant catalogs in near self-service, and turned it into standalone technology: Cortina.

    ~$15M run-rateIntegrations: 6+ weeks to self-service

  6. Foray Collective

    Advisor · Los Angeles

  7. VNU Retail Group

    Chief Technology Officer · Los Angeles

    CTO for VNU Retail and Pacific Credit Group: e-commerce microservices, credit underwriting, ERP and supply-chain technology.

  8. Flow Commerce

    Advisor · Hoboken

    Turnkey cross-border commerce: localization, local payments, duties, FX and logistics behind one integration.

  9. Ashford.com

    COO & CTO · New York · Hong Kong · Guangzhou · Chengdu

    Re-architected the platform, mobile and personalization; expanded across Greater China, Korea and Japan; launched a Japan-localized store; replaced warehouse systems; consolidated U.S. distribution.

    +$30M revenue year over yearTeams in 5 cities

  10. Gilt

    Director, Technology Solutions · Director, Applications Support & Quality · Sr. Manager · New York · Tokyo

    Drove Gilt's international expansion, including launching and scaling Gilt Japan. On the technology executive team: led solutions architecture, application support, B2B support and quality for Gilt, Gilt Japan and Gilt City, and resolved distribution, logistics and warehouse systems issues across four distribution centers in the U.S. and Japan. Promoted from manager to director.

    Launched Gilt Japan30+ people on- and offshore4 distribution centers

  11. GroupM

    Global Application Support Manager · New York

    Led global application support and training for regional teams in Europe, Asia, Latin America and North America.

  12. Mt. San Antonio College

    Networking Technician · Lead Help Desk · PC Lab Supervisor · Walnut, California

    Ran the network and desktop support for 300+ users.

  13. Self-employed

    Software Engineer

    Websites and online work for musicians and artists.

  14. Irvington High School

    Desktop Support · Irvington, New York

    Where it started.

From Kent Helbig's LinkedIn profile, October 2026.

Why we are raising 18

The platform is built. The raise is for growth.

We are raising to open stores faster, and to hire the people and buy the capacity that growth takes.

Growth

More stores, in more regions

Every new store is a cell of its own, in its own region. The raise lets us open them faster, one market after another.

Tech hires

Engineers

People to build alongside the AI employees, extend what the platform connects to, and take it to new regions.

Marketing hires

Reach

People to bring merchants to the platform. Every enquiry from the site is already answered in the writer's language, within one business day.

Infrastructure

Capacity

Cloud accounts while new stores ramp up, and GPUs to run our own model close to where stores keep their data.

JadePay · planned

Our own payments, as one choice among many

A payment option of our own that earns on each transaction, at less than Shopify charges. A store that keeps its own providers pays nothing extra for that choice; JadePay has to win on price and service.

Jade Bridge Limited 19

Every store gets the whole team.

Katie, Kat, Aileen, Amy, Marshall, Steve, Tom, Vera, Emi, Andrew and the rest arrive with every store, in its own cell. What they learn stays with that store.

jadebridgeltd.com → Read the owner's guide
investors@jadebridgeltd.com

Jade Bridge Limited · Office 3906, 39/F, The Center, 99 Queen's Road Central, Hong Kong · BR 78048266