Your own store, run by AI employees. And a place on the Jade Bridge store, paid every week.
Jade Bridge gives a brand two things: a complete store of its own that nineteen AI employees run day to day in ten languages, and a second shop window on the Jade Bridge store, where we sell your products to our customers in every market we serve and pay you every Friday, in your currency.
A brand with good products and a home market runs into the same four walls the moment it tries to sell somewhere else.
Each new country means pricing in another currency, duties and VAT someone has to get right, a carrier account, and customers who write in a language your team does not speak.
Amazon, Farfetch, Zalando: the customer is theirs, the data is theirs, the fees rise, and your brand is one row in a search result.
A store of your own means a platform, an agency, apps for everything, and staff for support, content, suppliers, finance and the site. Growth means hiring.
A parcel coming back from another country is customs, a refund in a foreign currency, and a conversation in a foreign language. Most brands quietly stop offering it.
A complete store — storefront, checkout, admin, a portal for your suppliers — in a cloud cell of its own that no other store can reach, run day to day by nineteen named AI employees.
Your products reach Jade Bridge's customers in every market it sells to, in their currency and language. Jade Bridge is the seller of record: payment, taxes, duties and the customer are ours.
Most brands we talk to want both: a store that is theirs, and a second shop window on ours. The rest of this deck is the Jade Bridge channel, because that is the part nobody else offers.
Jade Bridge's own store runs on the platform. Your products appear in it the way every product does; your own store, if you take one, looks like this on the inside.
The Jade Bridge store: where your products are sold to our customers.
Orders, routed to the right warehouse, with tracking and the customer's messages.
Screens from a live store on the platform, October 2026. Names and figures masked.
For each product, the price we pay you, in your own currency, with your stock. From a feed, a spreadsheet, your Shopify or WooCommerce, or a file. Stock follows yours as it changes.
We convert your cost at the day's rate, set the selling price, and show your products to our customers in each market, in their currency and language.
The customer pays Jade Bridge. Jade Bridge is the seller of record: payment, taxes, duties and the customer's questions are ours.
The order reaches you in your own portal with the address and a label if you want one. You ship within 1 business day and mark it shipped; the customer is told automatically.
Every week: a statement of everything shipped, and the payment, in your currency. A return is credited on the next statement.
A customer has 7 days from delivery to send an item back — the day they send it counts, not the day it reaches you. It ships to your address; the credit lands on your next statement.
One item, two ways to be paid. The figures are in your currency; the example uses an item you want 100 for.
You set the price you want per item. Jade Bridge decides what it sells for and keeps the difference. You are paid your price for every unit shipped. No fee on top: nothing to calculate, nothing to invoice.
You set the shelf price in each market. Jade Bridge sells at it and pays you that price less a percentage agreed with you. For a brand that must control the price it is seen at.
Every unit you shipped in the week, one line each, in your currency; a return from an earlier week credited back; the total paid to your account. The same statement your suppliers would get from a store on the platform — we are your customer here.
The statements screen on the platform, where every week is drawn up and sent.
Illustration. Lines, quantities and prices are examples at your own cost; the layout is the platform's.
Delivered on the 1st: on its way back by the 8th.
Not assistants. Each owns a part of the business, acts within the rules you set, learns from your corrections, and comes to you only for the decisions that are yours: money, words that leave the company, and calls only the owner can make.
Every customer conversation, in the customer's language, 16 hours a day.
Suppliers' feeds, stock and prices; every order to the parcel.
Researches, writes and translates every product page.
Files each product where shoppers browse.
Every supplier from first contact to live.
Carriers, payments, marketplaces: connected and kept working.
Matches every invoice, prepares every payment.
Rules on refunds, holds and exceptions.
Pages, campaigns, imagery, menus.
What moved, by day, week and market.
Roster: the platform's employee register, October 2026. Nine more look after returns, pricing, ads, channels, data and the owner's inbox.
Pay: US Bureau of Labor Statistics median wages (May 2025) and employer costs (June 2026). Headcounts are our estimate for a store with 100,000 products in ten languages, a million visits and 20,000 orders a month.
Every conversion is at the day's rate, quoted daily for 28 currencies, and shown on your statement. Every page, every message to a customer, and your own portal speak ten languages.
Markets on the platform: each with its currency, its taxes and duties, its carriers.
What you sell, where you want to sell it. We come back within one business day with the terms.
A feed, a Google Sheet, Shopify or WooCommerce. Cost, stock, sizes, pictures. Connect it once and it stays in step.
Your products are on the Jade Bridge store, in every market, in its currency and language. Jade Bridge's merchandiser chooses where.
It lands in your portal with the address and a label. Mark it shipped; the customer is told.
The week's statement and the money, in your currency, in your account.
A store of your own takes about two weeks: the catalogue, the domain, the employees learning your store while it sells.
Each store runs in a separate cloud account dedicated to it, in the region you choose, with its own databases, keys and sign-in. A fault or a breach in one store cannot reach another, because there is nothing between them to cross. Take it to your own domain; take it away if you ever want to.
Kent has run e-commerce businesses for more than twenty-five years, on both sides of the Pacific. He was part of the team that scaled Gilt, then launched Gilt Japan and ran its technology and operations. At Ashford.com he was COO and CTO, taking the business into Greater China, Korea and Japan. He founded CoEdition in New York, and most recently built COUTR, an AI-first luxury marketplace that passed $1M in its first two months with a team of five. He splits his time between New York, Los Angeles and Hong Kong.
Erik is a Swedish founder and investor who has lived and worked in Vietnam since 2011. He co-founded Zalora Vietnam and ran it as Managing Director, growing it to 260 people and the best-performing company in the group. He went on to be Deputy CEO of VinEcom, Vingroup's online retail arm, co-founded TOP MỐT, and has advised BOO, one of Vietnam's largest fashion brands, for nine years. Today he is a General Partner at Antler and its Head of Vietnam, and a Shark on Shark Tank Vietnam. He speaks Swedish, English and Vietnamese.
“I have built and run e-commerce companies as CEO, COO and CTO. I wanted a platform that does the work for the company, not one that comes with a steep learning curve and a long list of hires.” Kent Helbig
We come back within one business day with the terms for the Jade Bridge channel, and a number for a store of your own if you want one.
sales@jadebridgeltd.com
Jade Bridge Limited · Hong Kong · October 2026
